Lumination

Branding

Marketing

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In 2022 I worked with Lumination through a significant period of change. During this time there was significant hiring, a move to a new, larger headquarters, and a suite of new products introduced.

Lumination Learning Lab Virtual Tour

[ The virtual tour has since been taken down ]

While I was at Lumination, we faced a unique challenge communicating a new product; The Lumination Learning Lab. It was an all-in-one space where students could engage in virtual learning, supported by tools for teachers to manage and monitor these experiences.

An example Learning Lab was being built in the Thebarton campus, but customers were already showing interest in it. Because the space was not yet built, I collaborated with our internal 3D modellers to export 360-degree renders of the environment. I then imported these renders into a virtual tour program.

This tool proved highly effective. Salespeople could easily share a short link and show, rather than tell, prospective customers exactly what a Lumination Learning Lab is.

Product Logos

While at Lumination I developed logos for various flagship products.

Overlay Explainer Video with BAE Systems

Overlay is a mobile app that uses AI image recognition to intelligently link workers with the equipment they use, showing key information when and where they need it. To show Overlay in active use, I scripted, storyboarded, filmed and edited a product explainer video in collaboraton with Lumination partner BAE Systems at their Osborne Naval Shipyard.