I partnered with Sam and Jock, the brothers behind Auld Family Wines, to refresh their branding. They needed a logo that was more versatile across their SKUs, with a full label redesign to follow.

We kept the solution simple: a wordmark built from their family name. The goal was to stay close to the original while addressing two key issues with the old logo: poor legibility at smaller sizes due to its low optical weight, and a dated look that felt tied to the Barossa’s past.

I developed a range of secondary logo applications to use across merchandise, labels, and packaging.