Acquired by Honeywell in 2019, the Sine business was folded into the Honeywell Forge brand as part of the acquisition process. I project managed, concepted, and executed a full rebuild of the sine.co WordPress website, moving from rigid coded designs to a lightweight visual builder. This shift allowed the marketing team to quickly and confidently make changes to the website and create engaging landing pages. I used Figma to develop an interactive concept that gathered feedback from stakeholders and external users. For global customers, I implemented geo-targeted elements such as pricing and contact information to deliver a more relevant experience.

Sine Lobbies Launch Campaign

Sine Lobbies, the newest addon for Sine Core, enabled building lobbies to showcase multiple tenant's check-in screens on a single iPad. For the launch, I worked closely with the UX/UI team to take product designs from Figma, clean them up for marketing materials and develop mockups showcasing it's benefits for busy buildings.

I produced a suite of collateral for the release of the product, including animated videos of the product in use, promotional PDFs and social media assets.

101 Collins St Case Study

In 2023 I produced, storyboarded and procured a flagship case study film for Sine power user 101 Collins St. The purpose was to showcase their innovative and extensive use of Sine Workflows, a compliance automation product which is powerful but often underutilised.

To get a better understanding of the benefits 101 Collins St saw, I held multiple deep-dive sessions with their operations manager and Sine champion, Sam Wilson. We then worked with the transcript of these sessions to pull out key measurable outcomes that Sine Workflows provides.

I procured Floodlight Agency to film and edit the project on the ground in Melbourne. The shoot took place over a full day with some Sine team members provided to help filming. With the generous cooperation of Sam, the facilities staff and some contractors, we captured invaluable footage of the daily usage of Sine Workflows and it's direct impact on safety, efficiency and ability to audit procedures.

Account managers shared the video with existing Sine Core customers to educate them on how adding Sine Workflows to their plan can benefit their operations. It was accompanied with a PDF, social media campaign and uploaded to the Sine website as a gated asset.

Sine.co Website Rebuild and Rebrand

Acquired by Honeywell in 2019, the Sine business was integrated under the Honeywell Forge brand as a key step in the acquisition process.

I project-managed, designed, and executed a rebuild of the sine.co WordPress website, moving from rigid coded layouts to a lightweight visual builder. This enabled the marketing team to quickly and confidently update the site and create engaging landing pages.

Using Figma, I produced an interactive concept to gather feedback from stakeholders and external users.

With global customers in mind, geo-targeted elements such as pricing and contact information were implemented to deliver a relevant user experience.

Work for Honeywell Connected Building's Internal Design Agency

After the integration of Sine into the wider Honeywell Forge software ecosystem, I pivoted to work across all of Honeywell Forge's 40+ distinct software offerings, working remotely with a team based out of Atlanta, Georgia.

During this time I worked in an agency environment, fielding briefs and producing content for various global teams to tight deadlines. Primarily, I produced lead-gen marketing materials like case studies, whitepapers, display ads, social campaigns - all within the Honeywell Design Language brand guidelines.